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Leisa Gill is the Director of Marketing for Lattimore Black Morgan & Cain, P.C., the largest regional CPA and professional services firm in Tennessee and was named the 2004 Marketer of the Year by CPA Marketing Report, a CCH Publication. In her role at LBMC she oversees all aspects of marketing for LBMC�s eight additional affiliated companies. While her duties are mostly comprised of the day-to-day marketing strategies of the organization, she also helps coach and mentor professionals to understand the role of marketing in professional development. She has diverse experience in all areas of marketing including services and product marketing, brand recognition, research, advertising, seminar and workshop development, newsletter publishing, proposal writing, presentation development, marketing plan development, surveys, public relations, website planning and implementation, event planning, meeting management and go-to-market strategies. In addition, she has had significant experience in marketing campaign design and implementation. She is the past-president for the national Association for Accounting Marketing (AAM) and is a frequent speaker for industry groups such as the American Institute of Certified Public Accountants, NorthStar Conferences and AAM. In addition, her experience also includes working with a financial planning firm and a national publishing company of business newspapers. | 