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Martin specializes in the implementation of sales and marketing campaigns. Martin brings extensive strategy expertise and out-of-the-box creativity to the organization. With international experience in Asian, European and North American markets, Martin�s work speaks the language of business. While on the Verizon Southeast Marketing team, Martin led the vendor-based 80-member sales team, improving the channel�s regional sales from 40% to nearly 50%. His analysis of campaign metrics to determine the ROI to a granular level by tactic allows for seamless messaging realignment and continual result improvement. At Teasdale Worldwide, a Tampa boutique marketing firm, Martin brought his hi-tech and marketing expertise to bear. Managing a diverse client base of existing customers including the biotech and RFID verticals, he added financial services to his portfolio with his acquisition of PSCU as a core client. At Maritz Canada, Martin was responsible for all aspects of sales training for Ford Motor Company of Canada including online e-learning, distance learning with live trainers, and event-based, advanced hands-on training courses. A strong leader and mentor, Martin is comfortable in consultation with the CEO or teaching product knowledge to a classroom full of sales agents. He has worked with such prestigious organizations as Verizon, Ford Motor Company, BMW, ATI Technologies, Compaq, PSCU, CIBC, the Ontario Government and St. Joseph Hospital. | 