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As the senior vice president for Microsoft's Central Marketing Group Mich Mathews oversees the company's global marketing function spanning a diverse set of businesses and audiences.
Mathews leads integrated marketing communications to hundreds of millions of customers in more than 70 countries through the company's branding advertising public relations research events packaging relationship marketing and internal communications functions. She has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand which has consistently placed in the Top 10 of many brand strength and image indicators.
Under her vision to build world-class marketing capabilities at Microsoft Mathews has forged innovative partnerships between Microsoft�s marketing and engineering teams in order to infuse insights and value propositions into product development. She is also responsible for connecting Sales and Marketing through global customer campaigns and she has partnered with Microsoft�s IT leaders to build measurement analytic and RM systems. | 