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Michael J. Boylson has served as executive vice president and chief marketing officer since 2003. He oversees the development and execution of JCPenney�s brand strategy, including the Company�s new brand positioning, Every Day Matters. In addition, Mike oversees the marketing vision for JCPenney�s private and proprietary brands, with a focus on the Company�s top five private apparel brands. Mike began his career with JCPenney in 1978. In 2006, he was inducted into the Retail Advertising Hall of Fame. | 