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Mr. Cooleen has spent over 20 years in sales and marketing, largely targeting the financial services industry. At Selero, he is responsible for sales in the Eastern U.S., selling the Company�s full set of offerings, including its smart order routing, trade execution system, and integration software suite. Prior to joining Selero, he worked for SAVVIS where he was Vice President and General Manager of Financial Markets, responsible for developing the Company�s financial services business. He was recruited by SAVVIS from NYFIX where he was Vice President of Sales, instrumental in driving new NYFIX products and services to strategic buy-side and sell-side accounts. In particular, he sold their OTC market making OMS and FIX connectivity directly to end customers and through new alliances. In addition he held financial services sales and management positions at Beast Financial Systems, OM Technology, and Trinitech Systems, and he was a trading desk manager at RMJ Securities. | 