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Tenure with Crosland Since 2004 Professional Experience Perry oversees Crosland�s Florida office headquartered in Orlando. Perry�s principal emphasis is on residential land and community development. In addition, he will seek opportunities for multi-family and retail development to be executed in conjunction with Crosland�s other divisions. He is responsible for land & project acquisition, development and marketing of neighborhoods, shopping centers and multi-use communities. A veteran architect/planner who�s been active in Florida real estate since 1975, Reader served as both president of the Celebration Company and vice president/general manager of Walt Disney Imagineering. Previously he established the Orlando office of Atlantic Gulf Communities; in its first year he secured four major projects, including the redevelopment of the 1,500-acre Orlando Naval Training Center. Earlier he established The Viera Company, the real estate development subsidiary of A. Duda & Sons that managed the creation of Viera, a 38,000-acre community in east central Florida. From 1975 to 1989 he led the Land Development Division for Scarborough Corp., a Weyerhaeuser real estate company subsidiary which operated throughout the Tampa Bay area. Affiliations and Accreditations Association of Florida Community Developers Chairman & Board Member University of Florida Graduate School of Business, Real Estate Advisory Board Vice Chairman & Executive Committee Member Urban Land Institute - Full Member & Community Development Council Member International Council of Shopping Centers. | 