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As president of the Yoplait Division, Bob Waldron has responsibility for the fast-growing yogurt business of General Mills. It is a division that includes the category leader, Yoplait, and its mix of products, as well as regional Colombo yogurt products.
Waldron joined General Mills in 1990 and has held various marketing positions throughout the company, including the Meals, Baking and Big G cereal divisions.
In 1997, he joined the International Division as a vice president of marketing for International Dessert Partners, a joint venture with Bestfoods that focused on dessert mixes for Latin America. He then became marketing director in the Big G Cereal and Meals divisions. He was named a corporate officer of General Mills in 2000. Bob was president of Yoplait from 2002 until 2006.
Waldron received a bachelor�s degree in industrial management and mathematics from Carnegie-Mellon University in 1985. He also earned an MBA in marketing and finance from the University of Chicago�s Graduate School of Business in 1990.
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