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Sheila F. Kirby is Senior Vice President of Interep Innovations to drive group sales and revenue development efforts on behalf of Interep�s client radio stations. Innovations is the rubric for Interep�s company-wide commitment to growing clients� share of transactional dollars, while simultaneously creating new revenue through group deals, regional packages and non-traditional revenue development. She was named to this newly-created position in January 2004.
Kirby oversees the Interep Marketing Group and Promotion/ Marketing. She also oversees Interep�s training program in non-traditional revenue development company-wide. This training gives every transactional seller the tools necessary to tap into the $416 billion spent each year on sales promotions and marketing programs outside of traditional media budgets.
Prior to joining Interep, Kirby was CEO of Morrison & Abraham, an Interep subsidiary. Under Kirby�s direction, Morrison & Abraham generated over $500 million in new revenue for their media clients. Clients include Infinity/Viacom, ABC/Disney, Jefferson-Pilot, Entercom, Citadel, Knight-Ridder, Hearst Television and Newspaper, Cox Television and Belo Television and Newspaper, among others.
Kirby began her career as the director of listener loyalty at Westinghouse�s WIND Radio in Chicago, and was also Director of Business Development for WFYR Radio. In 1982, she became a consultant for Morrison & Abraham, and took over as President in 1990. She became co-owner of the company in 1996. During her 13-year tenure as President and owner, Kirby oversaw the firm�s expansion from a 3 person training company to a full-service sales consulting firm serving Radio, Television, Newspaper and Direct Mail with over 65 clients nationwide. In 1999, Interep purchased Morrison & Abraham where Kirby remained as CEO. | 